10 Tips for Being successful with the new generation of Search Engines

2006-12-01 03:36 PM | Posted by Tejvan Pettinger | Permanent Link | search engines, SEO optimisation

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Never underestimate the importance of the tag line which appears in search engine results. It is not enough to get in the top 10 SERP. You have to also make sure people click and choose your site rather than your competitors who could be actually at a lower position.
Page Load speeds need to be made a priority. If your website takes 20 seconds to load, your other work becomes wasted.
Work hard on becoming an authority for your niche market. You can do this by offering good content. Linking to relevant websites (which are already considered to be authorities) This may even encourage them to link back.
Give reasons for People to stay. Simple clean design. Remember the motto of the average web user “Don’t make me Think” Make sure they are led to click on where you want them to go.
Give reasons for people to comeback. Make the experience interactive. Offer new content in a variety of media.
Work hard on getting links. Offer something interesting to link to. See Link baiting
The title of pages are very important.

Firstly for getting rankings. If you choose a title “London pictures” don’t expect to get any traffic from google. If you choose. “interesting pictures of London Tower” you may.
Make title interesting. People rarely read the whole blog entry. Look for interesting titles.

Try to incorporate a community aspect into the website if possible.
Get to know people. Personal contact makes a big difference. If they actually know the webmaster people will have more loyalty to a website and take interest in its progress.
Be patient, but enjoy what you do. If you have an interest and believe in what you are doing. It will be much easier to motivate yourself to write articles and add content.

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